44.8% of Businesses Reported Their Current Performance as Average

Biweekly Business Trends – United States – October 9 – 22, 2023​

• The U.S. Census Bureau’s recent Business Trends and Outlook Survey provides insights into small businesses’ perceptions of their current and future performance.

• Respondents generally viewed their current business performance as “Average,” with a more optimistic outlook for the future, where “Average” performance is expected to continue.

• The survey also indicates that a majority of small businesses were not using Artificial Intelligence in their operations in the last two weeks, and a significant proportion do not anticipate AI integration in their business processes in the near future.

Retail eCommerce Sales Increased 1.1% in September 2023

Monthly Retail eCommerce – United States – September 2023

• In September 2023, the Retail Trade sector in the United States recorded total sales of $613.02 billion, with a 0.7% month-over-month (MoM) increase and a 3.0% year-over-year (YoY) growth, indicating a positive trend for small businesses in this sector.

• Nonstore Retailers, including e-commerce businesses, reported total sales of $118.02 billion in the same month, showing a robust 1.1% MoM increase and an impressive 8.4% YoY growth, underlining the sector’s resilience and potential for expansion.

• Small businesses in Retail Trade and Nonstore Retailers should consider these insights to fine-tune their strategies and leverage the market dynamics, especially the growth potential in the e-commerce sector, as consumers continue to prefer online shopping.

47.7% of Businesses Reported Their Current Performance as Average in August 28 – September 10, 2023

Biweekly Business Trends – United States – August 28 – September 10, 2023

• The Business Trends and Outlook Survey by the U.S. Census Bureau reveals that a significant portion of businesses in the U.S. currently report average performance, with some performing above and below average.

• Looking ahead, businesses are cautiously optimistic, with a majority anticipating an average performance six months from the provided date, but there is also a segment expecting above-average and excellent performance.

• Businesses vary in their forecast horizons, with a notable number planning for the mid-term (7-12 months) and even longer-term (more than 12 months), showcasing diverse approaches to strategic planning among small businesses in the U.S.

Retail eCommerce Sales Remained Constant in August 2023

Monthly Retail eCommerce – United States – August 2023

• In August 2023, Retail Trade in the U.S. saw a 0.6% increase in sales, reaching $606.8 billion, indicating robust consumer spending and a positive outlook for small businesses in this sector.

• Nonstore Retailers, which include e-commerce businesses, maintained steady sales at $116.1 billion, with no change from the previous month. Small businesses in this sector should focus on competition, adaptability, and customer experience.

• Small retailers should consider seasonal factors, expand their online presence, and monitor emerging trends to stay competitive in the retail industry, taking into account the data from the U.S. Census Bureau’s Advance Monthly Sales report.

47.6% of Businesses Reported Their Current Performance as Average in August 14 – 27, 2023

Biweekly Business Trends – United States – August 14 – 27, 2023​

• The U.S. Census Bureau’s Business Trends and Outlook Survey conducted in August 2023 revealed that nearly half of respondents considered their current business performance as “average,” with about 20% rating it as “above average” and 11% as “excellent.”

• Looking ahead, the majority of respondents expected their business performance to remain “average” in the next six months, while 22% anticipated “above-average” performance and 8% expected “excellent” performance.

• When it comes to forecasting, approximately 34% of respondents felt confident in predicting their business performance for the next “4-6 months,” while 22% extended their horizon to “7-12 months,” and 17% believed they could predict beyond “12 months,” highlighting varying degrees of forecasting capabilities among businesses.

47.2% of Businesses Reported Their Current Performance as Average in July 31 – August 13, 2023

Biweekly Business Trends – United States – July 31 – August 13, 2023

• Survey reflects diverse business performance levels, including average, above average, and below average, showcasing a mix of optimism and challenges.

• Respondents express a varied outlook, with optimism evident in expectations of above-average performance, while most anticipate an average performance level.

• Survey highlights the complexities of prediction, as confidence wanes for longer time frames, emphasizing the challenges of foreseeing distant outcomes.

Retail eCommerce Sales Increased 1.9% in July 2023

Monthly Retail eCommerce – United States – July 2023

• Retail trade sector displays recent positive growth, reflecting potential rise in consumer confidence and spending.

• Nonstore retailers, including online businesses, experience substantial expansion, highlighting the growing preference for digital shopping.

• Small business owners advised to stay adaptable to market fluctuations and capitalize on the steady growth of nonstore retail through enhanced online presence.

47.5% of Businesses Reported Their Current Performance as Average in July 17 – 30, 2023

Biweekly Business Trends – United States – July 17 – 30, 2023​

• U.S. Census Bureau’s Survey reveals diverse views on current business performance, with a significant “Average” sentiment and a range from “Above average” optimism to “Below average” acknowledgment of challenges.

• Anticipating future performance, most businesses foresee an “Average” trajectory, while a notable group expresses optimism with an “Above average” outlook and another segment approaches the future more cautiously with a “Below average” prediction.

• Respondents’ confidence in prediction spans various time horizons, with a focus on short- to medium-term planning, a willingness to strategize for longer periods, and a forward-looking subset emphasizing the ability to predict performance beyond immediate horizons.