Retail eCommerce Sales Increased 1.1% in September 2023

Monthly Retail eCommerce - United States - September 2023

🤖 Created with AI


• In September 2023, the Retail Trade sector in the United States recorded total sales of $613.02 billion, with a 0.7% month-over-month (MoM) increase and a 3.0% year-over-year (YoY) growth, indicating a positive trend for small businesses in this sector.

• Nonstore Retailers, including e-commerce businesses, reported total sales of $118.02 billion in the same month, showing a robust 1.1% MoM increase and an impressive 8.4% YoY growth, underlining the sector’s resilience and potential for expansion.

• Small businesses in Retail Trade and Nonstore Retailers should consider these insights to fine-tune their strategies and leverage the market dynamics, especially the growth potential in the e-commerce sector, as consumers continue to prefer online shopping.


In a dynamic marketplace, staying informed about the latest trends and statistics is crucial for small businesses to make informed decisions. The U.S. Census Bureau’s Advance Monthly Sales for Retail and Food Services report provides valuable insights into the performance of various sectors. In this article, we’ll analyze the data for September 2023, focusing on two key sectors: Retail Trade and Nonstore Retailers.

Retail trade sales in September 2023 increased 0.7% from last month

Retail Trade encompasses a broad range of businesses, from traditional brick-and-mortar stores to e-commerce and everything in between. In September 2023, the sector reported total sales of $613.02 billion. This data is vital for small businesses operating in physical stores, as it gives them a snapshot of the overall market performance.

In September, Retail Trade saw a 0.7% increase in sales compared to the previous month. This could be attributed to various factors, including seasonal trends or specific promotions. Small businesses should keep an eye on these monthly changes to adjust their strategies accordingly.

In September 2023, Retail Trade showed a 3.0% increase in sales compared to the same month in the previous year. This YoY growth suggests a positive trend for the sector, indicating that small businesses in the retail trade industry are experiencing steady expansion.

Nonstore retailers sales in September 2023 increased 1.1% from last month

Nonstore Retailers primarily consist of e-commerce businesses, catalog sales, and other forms of retailing outside of traditional physical stores. In September 2023, Nonstore Retailers reported total sales of $118.02 billion, reflecting the continued strength of the e-commerce industry. These businesses have gained significant prominence in recent years due to the growing popularity of online shopping.

The MoM change for Nonstore Retailers in September 2023 was notably higher than Retail Trade, with a 1.1% increase in sales compared to the previous month. This substantial growth can be attributed to the convenience and flexibility of online shopping, which continues to attract consumers.

Nonstore Retailers experienced an impressive 8.4% YoY increase in sales, indicating sustained growth over the past year. This is particularly significant for small businesses operating in the e-commerce sector, as it highlights the sector’s resilience and potential for expansion.


For small businesses, understanding the performance of key sectors like Retail Trade and Nonstore Retailers is crucial for making informed decisions and adapting to market dynamics. The data from the U.S. Census Bureau’s September 2023 report offers valuable insights into both short-term and long-term trends, helping small businesses fine-tune their strategies and seize opportunities for growth.

As we’ve seen, Retail Trade demonstrated steady growth both month-over-month and year-over-year, while Nonstore Retailers, driven by e-commerce, reported even more significant increases. Small businesses in these sectors should take these findings into account when planning their future endeavors, as the retail landscape continues to evolve in response to consumer preferences and market forces.