Retail eCommerce Sales Remained Constant in August 2023

Monthly Retail eCommerce - United States - August 2023

🤖 Created with AI


• In August 2023, Retail Trade in the U.S. saw a 0.6% increase in sales, reaching $606.8 billion, indicating robust consumer spending and a positive outlook for small businesses in this sector.

• Nonstore Retailers, which include e-commerce businesses, maintained steady sales at $116.1 billion, with no change from the previous month. Small businesses in this sector should focus on competition, adaptability, and customer experience.

• Small retailers should consider seasonal factors, expand their online presence, and monitor emerging trends to stay competitive in the retail industry, taking into account the data from the U.S. Census Bureau’s Advance Monthly Sales report.


The U.S. Census Bureau’s Advance Monthly Sales for Retail and Food Services report provides valuable insights into the performance of different sectors within the retail industry. For small businesses, staying informed about these trends can be critical for making informed decisions and staying competitive. In this article, we will analyze the data from August 2023, focusing on the Retail Trade and Nonstore Retailers sectors.

Retail trade sales in August 2023 increased 0.6% from last month

Retail trade encompasses a wide range of businesses, including traditional brick-and-mortar stores. In August 2023, the Retail Trade sector generated $606.8 billion in sales. This figure represents a 0.6% increase from the previous month, indicating positive growth. For small businesses operating in this sector, this uptick in sales suggests that consumer spending remains robust.

The 0.6% increase in August is a positive sign for small retailers. It indicates that consumers are continuing to spend, potentially due to a strong economy and increased consumer confidence. Small businesses should also consider seasonal factors that might influence their sales. August often sees back-to-school shopping, which can impact various retail categories differently. Adjusting marketing and inventory strategies accordingly can help small businesses maximize their revenue during these periods. In an era where e-commerce is thriving, small retailers should not underestimate the importance of having an online presence. Many consumers now prefer the convenience of online shopping, and small businesses should consider expanding their digital footprint to capture this market.

Nonstore retailers sales in August 2023 remained constant from last month

Nonstore retailers primarily include e-commerce businesses, catalog and mail-order houses, and vending machine operators. In August 2023, this sector generated $116.1 billion in sales. Interestingly, Nonstore Retailers saw no change in sales from the previous month, remaining at 0.0%.

While Nonstore Retailers did not experience growth in August, the fact that sales remained steady can be seen as a positive sign. It suggests that the sector is maintaining its sales levels despite external factors. For small businesses in this sector, competition in the e-commerce space can be fierce. To stand out, it’s essential to focus on customer experience, including website usability, product quality, and reliable shipping. Nonstore retailers should remain adaptable to changing consumer preferences and market dynamics. Keeping an eye on emerging e-commerce trends and technologies can give small businesses a competitive edge.


The data from the U.S. Census Bureau’s Advance Monthly Sales for Retail and Food Services report provides valuable insights for small businesses in the Retail Trade and Nonstore Retailers sectors. While Retail Trade shows positive growth, Nonstore Retailers maintain their sales levels. Small businesses should leverage this information to make informed decisions, adapt to market trends, and stay competitive in the ever-evolving retail landscape.