🤖 Created with AI
Google Analytics 4 is the new generation of Google Analytics that offers new approaches to measurement, analytics, and privacy. GA4 can help small businesses understand customers and inform decisions to optimize digital performance. The migration deadline is July 1, 2023 for Google Analytics UA Standard and July 1, 2024 for Google Analytics UA 360.
Google Analytics 4 (GA4) is the next generation of Google Analytics (GA) that offers new approaches to measurement, analytics, and privacy. It will replace Universal Analytics (UA), the previous generation of GA, as announced over two years ago. Two notable improvements in GA4 that stand out are event-based tracking and machine learning capabilities.
GA4 can help small businesses understand customers and inform decisions to optimize digital performance. For example, you can use the GA4 data when analyzing customer behaviors, modeling marketing mixes, and performing SEO. Most importantly, there is a hard deadline for migrating to GA4 from UA.
The migration deadline is July 1, 2023 for Google Analytics UA Standard and July 1, 2024 for Google Analytics UA 360. For existing Standard users, this means that UA will stop processing new hits on July 1 this year and you will start losing historical data unless you are already running GA4 in parallel to UA. Also, while Google Analytics will automatically update your UA properties to their GA4 versions if no action is taken before the deadline, manually migrating to GA4 is strongly recommended as the automated process may not exactly convert your UA settings over to GA4. For new Standard users, migration should not be needed as Google Analytics will create GA4 properties by default for new accounts. Google Analytics UA will sunset next year.
You can learn more about GA4 on this Google blog – Prepare for the future with Google Analytics 4